There is rising interest and scrutiny on ultra-processed foods (UPFs) lately due to increasing research that consumption of UPFs are linked to poor health outcomes. However, with 50% of the UK’s dietary calories coming from UPFs and confusion over the definition of a UPF, changing our diets and the way the industry processes food, change won’t happen overnight.

Every day is Earth Day. But on Saturday the 22nd April, it’s the official day to celebrate our incredible planet. So, we’re talking about greenwashing.