Could wonky veg be about to get it’s big break?

With conscious consumers on the rise, looking for healthier and more sustainable options, what role will reformulation play in future? More shoppers are feeling empowered to take their health into their own hands and according to IGD, health has a greater impact on purchasing decisions than ever before.

Traditionally used for their low-calorie sweetness in thousands of foods and drinks, sweeteners have received a lot of negative press over the years due to their suggested role in causing diseases in later life such as cancer. But what is the truth? Are they really a healthier alternative than sugar, or is their aftertaste more sour than sweet?