Who says print is dead?
In this era of digital dominance, there's a prevailing belief that print media has met its demise. However, contrary to popular opinion, print still holds a significant place in our media ecosystem and continues to thrive in surprising ways. Read on as we'll explore the effects of print as a medium that will always have a role in marketing.
How do you measure the ROI of social media marketing?
Social media has become an essential tool for marketing and promoting businesses of all sizes. For food and drink companies, leveraging social media platforms can be a cost-effective and efficient way to reach a wider audience, build brand awareness, and ultimately drive sales.
How to not greenwash
Every day is Earth Day. But on Saturday the 22nd April, it’s the official day to celebrate our incredible planet. So, we’re talking about greenwashing.
6 ways to get creative (when you’re not feeling creative!)
Being creative is an essential part of marketing or any creative role. As marketeers, we need to provide new ideas that will spice up content and copy at any given moment. However, we’ve all had those days when the creativity just isn’t flowing. Here’s my advice on what to do when this happens.
5 tips to prepare for your next content shoot
Do you have an upcoming content shoot or are considering doing so? Don’t let it overwhelm you. Here are some tips to help you make the most of the day and shoot amazing content.
How is Artificial Intelligence (AI) changing the future of marketing?
The interest in Artificial Intelligence (AI) has surged recently. However, if we learn to collaborate and harness the power of Artificial Intelligence (AI) in marketing, it will make marketeers more valuable.